Customized market research and analysis can provide critical knowledge for your company’s success. Several companies provide general marketplace analytics for the healthcare IT industry. However, what most companies really need to be successful is customized market research. We help our clients discover what their customers and prospects believe to be their future IT needs. This is the kind of data you cannot get from canned analytics. We consult with our clients to find out what they want to know and from whom they want to know it; we then construct survey instruments — with our clients’ approval — that produce the data they are seeking. We handle all the client/prospect contacts and compile detail reports that will help you make informed decisions about future product direction and enhancements, your competitors’ true capabilities and other pieces of crucial marketplace business intelligence. If you need customized market research, contact River Bend Marketing.